Social Media Statistics: Changes in the Social Sphere from 2009 to 2011

In March 2011, Twitter® celebrated its fifth birthday. According to Techcrunch, it took three years, two months and one day from the first tweet to get to the billionth tweet.

• Now users send a billion tweets each week.
• Users average 140 million tweets per day, up from 50 million tweets per day a year ago.
      An average of 460,000 new Twitter accounts are created daily.
• An infograph from Social Hype and OnlineSchools.org states that as of 2011,
      there are more than 500 million active Facebook® users—representing one out of every
      13 people on earth, with half logged in on any given day.

Faced with these astounding numbers, it’s clear that social media has become commonplace in the fabric of society.

As more people and organizations step into the social media ring, organizations need to move from being on social media to consuming the social media ecosystem. As a business leader, you need to go beyond using social channels merely for building awareness and providing support. You need to start using the social sphere to inform strategic decisions and execute their organization’s business objectives, marketing plans, product roadmaps and more.

In order to do this effectively it’s important to understand the DNA of the social sphere and the impact it can have on the future of organizations, brands, competitors and the customer experience.

This report provides an overview of the changes in social media over the past couple of years. It includes an analysis of blogs, forums, news sources and Twitter from 2009 to the first half of 2011. You’ll get a sense for the overall sentiment about social media, discover the geographic areas experiencing the most social media growth, learn what conversations are taking place in social media about social media and see why monitoring social media conversations is more critical than ever.

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