Sales gets social.

The ever-expanding social universe continues to change the face of commerce for everyone. Find out how you can benefit immediately with the right strategies, tools and know-how.

White papers

		Generating Sales Leads through the Social Stream Learn how to leverage real-time monitoring to recognize and capture timely sales leads. Discover the top words to listen for and learn how to trigger alerts to the right sales personnel within your organization to respond quickly when sales opportunities present themselves. Know how to recruit your competitors' customers and get great ideas for leveraging the influence of others to drive sales for your company.
		The 21st Century's New Sales and Marketing Paradigm: Leveraging Influencers to Turbo-Charge Your Sales Strategy A telling comparison between today's approach to influencer marketing versus a decade ago. Marketers: learn how to adjust your strategy to make it work for today's consumer.