Impacting Business with Social Media.
If social media isn't already part of your business strategy or if you don't have the company-wide buy-in you need to ensure success, then you're behind the curve and the competition. This on-demand webinar will show you how to build a strong business case for social media and how to champion it throughout your organization so you can build online buzz, your brand, and your bottom line. Not only will you discover the measurable business benefits of social media and how to leverage them to build your case, you'll learn what your winning social media strategy should look like, what you can measure and analyze in social media, and how to present those compelling metrics to bring your C-suite on board.
Presenters: Brian Solis and Nygel Weishar
Brian Solis, Principal, Altimeter Group; Author, "Engage"
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
Nygel Weishar, Social Media & Community Relations Specialist Marketwire + Sysomos
Nygel has worked closely with many worldwide organizations helping them strategize and set up their social media monitoring practices. With a degree in Commerce-Marketing from the Sprott School of Business, and extensive "field research", he is very in tune with the Social Media landscape. Nygel joined Sysomos while still a small start-up and has had the opportunity to grow with the company and not to mention industry. Recently he has spoken at events such as Socialize East 2011, IABC 2011, and CSMNY 2011.