Sysomos -New Sales and Marketing

Tapping the Flow:
Generating Sales Leads through the Social Stream


In this on-demand webinar, you will learn how to leverage real-time monitoring to recognize and capture timely sales leads. Discover the top words to listen for and learn how to trigger alerts to the right sales personnel within your organization to respond immediately when sales opportunities present themselves. Know how to recruit your competitors' customers and get great ideas for leveraging the influence of others to drive sales for your company.

Presenters: Mark Evans and Nygel Weishar

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Mark Evans, Digital Marketing, Content and Social Media Strategist
One of Canada's leading social media experts, Mark Evan's experience includes more than 10 years as an award-winning technology journalist with the National Post, Globe & Mail and Bloomberg News. In 2009, he was named one of Canada's best technology bloggers by ComputerWorld Canada. Mark writes several blogs, including Mark Evans Tech and the Sysomos corporate blog, and a regular column for the Globe & Mail. Mark is also one of the organizers of mesh, Canada's leading Web conference, as well as meshmarketing and meshwest.

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Nygel Weishar, Social Media & Community Relations Specialist Marketwire + Sysomos
Nygel has worked closely with many worldwide organizations helping them strategize and set up their social media monitoring practices. With a degree in Commerce-Marketing from the Sprott School of Business, and extensive "field research", he is very in tune with the Social Media landscape. Nygel joined Sysomos while still a small start-up and has had the opportunity to grow with the company and not to mention industry. Recently he has spoken at events such as Socialize East 2011, IABC 2011, and CSMNY 2011.


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