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Data vs. Insight: Gaining Actionable Business Insights by Monitoring Social Media Conversations
Once your social media strategy is in full swing, what should you do with what you hear, what you learn and what you now know about the online communities and conversations with which you're engaging? Monitoring social media goes far beyond just collecting the data. Graphs, text analytics, and geographic and demographic representations contain numerous insights—even hidden gems—if you know what to look for.