Data vs. Insight: Gaining Actionable Business Insights by Monitoring Social Media Conversations

Once your social media strategy is in full swing, what should you do with what you hear, what you learn and what you now know about the online communities and conversations with which you're engaging? Monitoring social media goes far beyond just collecting the data. Graphs, text analytics, and geographic and demographic representations contain numerous insights—even hidden gems—if you know what to look for.

Do you feel you really grasp how monitoring can help your organization achieve its business goals? What types of things make sense for you to be monitoring and measuring in the first place? What does "engagement" mean, anyway? How do we move past just collecting numbers to gain actionable insights from our social media participation? This white paper will answer all these questions and more. Plus, get the basics on monitoring.

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