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Generating Sales Leads through the Social Stream
Generating sales leads can be a time-intensive and complex challenge. Traditional sales and marketing models typically rely on longer sales cycles and nurturing campaigns to identify leads and push them through the sales funnel over weeks, months -- and for some industries, even years. Social media changes all of that. With the analytics and insights that social media monitoring provides, you can now reach and target your customers (and competitors’ customers) like never before – in real time and with laser focus.
Self-reported demographic information from users of social networks can now be tracked, filtered and analyzed using social media monitoring tools for real-time reach and impact in your markets.
Consider the case of a seller of accessories for tablet computing devices. It leverages the power of social media monitoring to identify posts on Twitter from users who tweet about purchasing a new tablet. By setting up filters in its social media monitoring tool for keywords phrases like iPad, tablet PC, Samsung Galaxy, and so forth, the company can reach out to a perfect lead at the perfect time with an offer and link to some of its hottest tablet accessories.
Going one step further, demographic data identified through social media monitoring allows the company to tailor offers based on a lead’s gender, age range, professional industry, or geography. For example, it can promote a special tablet cover with a pink ribbon on it to a pre-filtered Twitter audience of identified female iPad owners as part of a breast cancer awareness campaign that donates a certain percentage of sales profits to a breast cancer research organization.
Social media monitoring that allows you to better target prospective customers and tailor your sales message for niche segmentation creates a win-win situation that generates sales leads and gives customers the product information they want and need.
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